3-053-191 - The London Archives (City of London)/Heritage Images

'Jannes Holm a Native of Norwegian Lapland, with his Wife & Child, Rein Deer &c', 1822. Jannes Holm sits in a sledge pulled by a reindeer, looking at his wife and child who stand beside him. This family are Sámi people, the only indigenous people of the European Union, who inhabit Lapland, North Finland. This image advertises how in 1822 this Sámi family and their reindeer were 'exhibited' as curiosities rather than people, at the Egyptian Hall, Piccadilly, London. They stood in front of a painted backdrop and gave short sleigh-rides to visitors.