3-085-845 - The Print Collector/Heritage Images

Advertisement for Lipton's Extract of Beef and Fluid Beef, 1898. 'THE DAYS OF HUGE PROFITS ARE OVER! Lipton's Extract of Beef & Fluid Beef Surpass all others in Stimulating and Nourishing Properties. Simply perfection! Most Delicious and Strengthening...made from the Finest Quality of Fresh Ox Beef, under the most skilful, scientific, and practical supervision, by a process entirely his own, unquestionably making his EXTRACT OF BEEF and FLUID BEEF the FINEST QUALITY EVER OFFERED TO THE PUBLIC, AND SAVING PURCHASERS FROM 25 TO 35 PER CENT...LIPTON'S FLUID BEEF has the three principal properties of meat - viz., Albumen, Fibrine, and Essence of Beef - in equal proportions, thus making a Perfect Beef Food; and as there are no condiments nor preservatives of a foreign nature used, it will be found that the Natural Flavour of the Beef is Retained...WHAT LIPTON HAS DONE IN THE TEA TRADE, LIPTON WILL DO IN THE EXTRACT OF BEEF TRADE...UPON THE PUBLIC VERDICT Lipton will rely. One trial of his EXTRACT OF BEEF and FLUID BEEF he is confident will ensure their being used in future IN EVERY HOME. Lipton's Extract of Beef and Fluid Beef can be obtained at Lipton's Markets and Agencies throughout the World. Chief Offices: CITY ROAD, LONDON, E.C.' From "Illustrated London News", 1898.