3-085-676 - The Print Collector/Heritage Images

Advertisement for Scott's Emulsion, 1898. 'Prevention. 'In writing advertisements dealing with Consumption for almost every country of the globe, it always seems to me most natural to emphasise PREVENTION...in the last stages of this terrible disease there is no cure, and probably never will be. But science keeps sounding loudly the warning note and crying PREVENTION!...Consumption does not develope if the body has ample resistive force. And in this work of prevention science has never found a substitute for cod-liver oil, any more than it has a substitute for opium or quinine in other conditions. If you are in an exhausted, wasted condition, cod-liver oil should by all means be a part of your food. If your little six weeks old baby or ten years old child is in this condition, the same treatment should prevail...By rendering cod-liver oil almost, if not quite, ready for absorption, Scott's Emulsion saves the system hours of work which most weak systems are entirely unequal to. It is just as important that you take Scott's Emulsion as it is that you take cod- liver oil at all, because your system may not be able to make an emulsion, in which case you would not derive the benefits needed...SCOTT & BOWNE (Ltd.), LONDON, E.C.' From "Illustrated London News", 1898.