3-083-060 - The Print Collector/Heritage Images

Advertisement for Hovis Bread, 1895. '"Answer me. My first in English grammar books is called an interjection, My second is in Caesar's tongue the word for strength or might, My whole creates my second, and is good for indigestion. The answer? Well, read below, and that will throw some light"...SOUND HEALTHY BONES AND TEETH. From Sydney Johnson, Surgeon-Dentist to the Brighton, Hove, and Preston Dental Hospital. "It is painfully true that 95 per cent, of the children of the present age are suffering from a want of bone-forming material; a greater quantity of phosphates in the diet is indispensable to the growth of sound healthy teeth. For this reason I consider Smith's Patent Hovis Bread, recently introduced, to be a most valuable article of food, on account of the large percentage of phosphates it contains in such a form as to be not only easy of digestion but extremely pleasant to the taste...Highest Award at the Food & Cookery Exhibition...IMITATION IS THE SINCEREST FLATTERY. The public arc cautioned against accepting from Bakers spurious imitations of "Hovis," which...is being copied in many instances as closely as can be done without risk. "Bakers recommending any other Bread in the place of 'HOVIS' do so for their own profit. Beware!"' From "Illustrated London News", 1895.