3-082-461 - The Print Collector/Heritage Images

Advertisement for Bovril, 1895. 'BOVRIL VERSUS INFLUENZA - WHAT THE PHYSICIAN SAYS; "...I prescribed it exclusively during the recent epidemic of Influenza, and although I attended over 700 cases of every form of severity..., I did not lose a single case. DOUGLAS LITHGOW, M.D." WHAT SCIENTIFIC EXPERTS SAY: Bovril gives strength...to resist the insidious approach of the epidemic; strength to throw off an attack in its incipient stage...strength to carry the patient through it to a speedy convalescence and recovery. "THE FORGETFUL HUSBAND." 'The strings tied on your glove are to remind you that whatever else you may forget, you must not forget "BOVRIL." WHAT THE PATIENT SAYS: "...Sir, I beg to remind your readers of a speedy cure in my own case of Influenza...Treatment: Four dessert-spoonfuls of cod-liver oil daily, and four cups of strong, hot Bovril, in addition to ordinary meals. For one day I was totally incapacitated, on the next convalescent, on the third day well. Yours, &c., GEO. S. HAZLEHURST"...WHAT WE SAY: Bovril is FIFTY times more nourishing than ordinary Meat Extract or home-made Beef Tea. These latter are only stimulants, not food...Australia and South America are the sole sources of our Bovril Extract supply'. From "Illustrated London News", 1895.