3-078-303 - The Print Collector/Heritage Images

Advertisement for Izod's long-waisted corsets, 1895. 'LONG WAISTED. A GREAT SUCCESS. THE LONG WAISTED. 200 Dozen or 2,400 Pairs of this Celebrated Make alone delivered this season in London per day. The great question or the day with all Ladies is the Fashion in Corsets, which grows year by year, until our special Artists have produced corsets for every type of figure. IZOD'S CORSETS are cut on scientific principles with a precision of accuracy formerly unknown. IZOD'S draw Ladies' attention to their Long Waisted Corsets, which have been designed by their British and Foreign Artistes, which are the best the world produces. The Ladies' Tailors always recommend these celebrated goods for the elegance with which they set off a tailor-made dress, and create a long waist & graceful figure. They are made in a variety of qualities, and are beautiful and inexpensive. Every pair stamped on busk Izod's Long-Waisted and also on lid of the box. To be had of all drapers and Ladies' Outfitters in Europe, India, Canada, United States, Australia, the whole of the British Colonies and throughout the world. Write for our Sheet of Drawings. E. IZOD & SON, 35, Milk St., London, E.C. Manufactory: LANDPORT, HANTS.' From "Illustrated London News", 1895.