Advertisement for the Cellular Clothing Co. Ltd., 1890. 'Reception at Guildhall - CLOTHED with AIR. "THE CELLULAR CLOTHING COMPANY, LIMITED, have received the HIGHEST COMPLIMENTS from Mr. H. M. STANLEY upon the EXCELLENCE of their goods, and we fully endorse the favourable opinions expressed by the great traveller." - The Queen, May 23, 1890. CELLULAR CLOTHING. (Principle - The non-conducting properties of AIR.) (The healthiest and best for all Seasons and Climates.) UNDERCLOTHING for Men, Women, and Children. SHEETS, SHIRTS (Dress, Tennis, and Cycling), PYJAMAS, NIGHTSHIRTS, &c. FULL SELECTION AT OLIVER BROTHERS, 417, OXFORD STREET, W. NEAR, DUKE STREET. And of the Company's other retail Agents in London and the Provinces, from whom may be obtained DESCRIPTIVE CATALOGUE PDST FREE. THE CELLULAR CLOTHING CO., LTD., 75, Aldermanbury, London, E.C.' Journalist and explorer Henry Morton Stanley was presented with the Freedom of the City of London during a ceremony at the Guildhall on 13 May. 'Several members of the Emin Pasha Relief Committee, and of the Royal Geographical Society, were present.' The Cellular Clothing Company claim in their advert that Stanley endorsed their products, implying he wore their clothing during his African expedition. From "Illustrated London News", 1890.
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