3-078-224 - The Print Collector/Heritage Images

Advertisement for Novelties at Jay's, 1890. '"...Jay's Mourning Warehouse, Regent-street, is to the fore with a splendid assortment of new materials for summer wear. To the fact that grey is the prevailing colour this season is attributable the numberless shades of that favourite tint on view at this house. Black grenadine will also be much worn, and in this material there is an endless variety of designs at Jay's. In silks, brocades will this year take the lead, the patterns being mostly small and detached, the floral designs being specially attractive and handsome in the extreme." - Court Circular. MOURNING. "...we recommend the Maison Jay. This house, long established, makes mourning a specialty, and is excelled by no other house in London or Paris for the beauty of the work, the quality of the materials, or the style of manufacture." MOURNING ORDERS IN THE COUNTRY. Messrs. Jay's experienced Assistants and Dressfitters travel to any part of the kingdom free of expense to purchasers. They take with them Dresses, Mantles, and Millinery, besides Patterns of Materials, all marked in Plain Figures, and at the same price as if purchased at the warehouse. Reasonable estimates arc also given for Household Mourning. JAY'S, REGENT STREET, LONDON'. From "Illustrated London News", 1890.