3-078-219 - The Print Collector/Heritage Images

Advertisement for Elliman's Universal Embrocation, 1890. '...for Sprains, Cuts, Bruises, Stiffness etc...A STITCH IN TIME. CYCLISTS SWEAR BY ELLIMAN'S. Walter A. Lidington, Esq., Handicapper and Starter, West Kent Harriers, writes: "I am desired by the members of the above club to inform you that they have used your Embrocation for a considerable period, and that they think it is more beneficial than any other that has been introduced into the club. For running and cycling it is invaluable, and we would not be without it under any consideration." From L. Fabrellas, Saint Sebastien, Spain. "I am member of a Cycling Club here, and can testify to the excellent results to be obtained by using your universal Embrocation, which was recommended to me by Monsieur Henri Beconnais, Champion Cyclist of France, last year." The Championship Team of the Finchley Harriers states: "Cross-country runners in particular derive great benefit by using Elliman's Embrocation previous to taking part in long-distance races, as it protects them from colds and chills. Persons taking part in athletic exercises should give the Embrocation a trial, as it not only relieves sprains and bruises, but also prevents any of the ill-effects caused by overexertion".' From "Illustrated London News", 1890.