3-077-902 - The Print Collector/Heritage Images

Advertisement for Spring Novelties at Jay's, 1890. '"As usual at this season of the year, Jay's Mourning Warehouse, Regent-street, is to the fore with a splendid assortment of new materials for spring and summer wear...the fact that grey is to be the prevailing colour this season is attributable the numberless shades of that favourite tint on view at this house. Black grenadine will also be much worn as the weather gets warmer, and in this material there is an endless variety of designs...In silks, brocades will this year take the lead..."Then there is a new silk by Bonnet, of Lyons, made specially and solely for Jay's, well adapted for deep mourning. In the mourning department the firm have some beautiful nun's veilings of exquisite texture." - Court Circular. NEW PARIS MILLINERY. "Dainty and delicate confections in the way of hats and bonnets for the spring, fresh from the most famous Parisian ateliers, may be seen just now at Jay's." - Lady's Pictorial. MOURNING. "In reply to many Inquiries, we recommend the Maison Jay. "This house, long established, makes mourning a specialty, and is excelled by no other house In London or Paris for the beauty of the work, the quality of the material, or the style of manufacture." REGENT STREET, LONDON'. From "Illustrated London News", 1890.