3-077-870 - The Print Collector/Heritage Images

Advertisement for the Celebrated "Louis" Velveteen, 1890. 'THE "LOUIS" DIRECTOIRE GOWNS, 1890. For its rich, handsome appearance, lovely artistic draperies, and sterling good wearing qualities, we recommend for seasonable and fashionable Outdoor Dresses, Dinner and Reception Gowns, Tea Gowns, Children's Dresses, and all Trimming purposes, &c., at a very moderate cost. "The Celebrated "LOUIS" VELVETEEN. The New Colours and Art Shades are unequalled for variety, brilliancy and depth of tone, while the lustrous bloom and soft, rich texture of the Blue-Black has altogether the appearance of a beautiful Silk Velvet. NOTE WELL! - Every Yard of the Genuine bears the Name (spelled L-O-U-I-S) and is Guaranteed. Ladies are specially requested to see that the name "LOUIS," with a guarantee of wear is stamped at the back of each yard, without this none is genuine'. From "Illustrated London News", 1890.