3-077-836 - The Print Collector/Heritage Images

Advertisement for Sunlight Soap, 1890. '"So Clean" (From the Painting by W. P. FRITH, R.A., Exhibited at the Royal Academy, London, 1889, the property of the Proprietors of "SUNLIGHT SOAP.")' SIR CHARLES A. CAMERON, M. D., Ex-President of the Royal College of Surgeons, Chief Medical Officer of Health for Dublin, &c., REPORTS on "SUNLIGHT SOAP": "The points in the composition of this Soap that are most valuable are its freedom from free alkali, the large percentage of fatty acids which it contains, and the purity of the materials employed in its preparation. I EMPLOY THE SOAP, and from my actual experience of it can strongly recommend it. (Signed) "CHARLES A. CAMERON." William Lever, owner of the Sunlight brand, bought William Powell Frith's painting "The New Frock" and immediately reproduced it on Sunlight Soap advertisements. Frith protested that his art had been degraded by the connection with advertising. However Lever claimed that the wide distribution of Frith's work in advertisements actually enhanced the artist's reputation and promoted interest in high-quality art. Sir Charles Alexander Cameron was an Irish physician, chemist and writer prominent in the adoption of medical hygiene. From "Illustrated London News", 1890.