3-075-072 - The Print Collector/Heritage Images

Advertisement for Van Houten's Cocoa, 1890. 'Van Houten's PURE Soluble Cocoa - BEST AND GOES FARTHEST. EASILY DIGESTED. MADE INSTANTLY. LANCET. - "Delicate aroma," - "PURE and unmixed." BRITISH MEDICAL JOURNAL. - "It is admirable," - ''Flavour is perfect" and "so PURE." HEALTH. - "PURITY is beyond question." "ONCE USED, ALWAYS USED." C. J. VAN HOUTEN & ZOON, WEESP, HOLLAND'. Dutch chemist and chocolate maker Coenraad Johannes van Houten (1801-1887) was known for the treatment of cocoa mass with alkaline salts to remove the bitter taste and make cocoa solids more water-soluble; the resulting product is still called "Dutch process chocolate". From "Illustrated London News", 1890.