3-074-999 - The Print Collector/Heritage Images

Advertisement for the Carbolic Smoke Ball, 1890. 'INFLUENZA! Positively Cured & Prevented. THE CARBOLIC SMOKE BALL WILL POSITIVELY CURE Influenza, Catarrh, Asthma, Bronchitis, Hay Fever, Neuralgia, Throat Deafness, Hoarseness, Loss of Voice, Whooping Cough, Croup, Coughs, Colds, and all other ailments caused by taking cold. IT IS FOR INHALATION ONLY. And, in addition to being a certain cure, is invaluable as a preventive of taking cold. As one Smoke Ball will last a family several months, it is the cheapest remedy in the world at the price. 10s. post free. Recommended by Leading Physicians. NEW ADDRESS - CARBOLIC SMOKE BALL CO., 27, Princes-street, Hanover-square (Two Doors from Regent-street), LONDON, W.' Carlill v Carbolic Smoke Ball Company [1893] is an English contract law decision by the Court of Appeal, which held an advertisement containing certain terms to get a reward constituted a binding unilateral offer that could be accepted by anyone who performed its terms. It is notable for its treatment of contract and of puffery in advertising, for its curious subject matter associated with medical quackery, and how the influential judges developed the law in inventive ways. From "Illustrated London News", 1890.