1-237-250 - London Metropolitan Archives (London Picture Archive)/Heritage Images

'Gin Lane', 1751.The scene is the St Giles slums. A child falls to its death from the arms of its drunk mother who sits with ulcerated legs. A skeletal figure holds an empty glass. Goods are being pawned in order to buy gin, a baby is being fed with gin, a corpse is put into a coffin in the background.The pawnbroker, distiller and undertaker are the only well-off and successful people in the neighbourhood. Third of four states of plate. This print was published in support of a campaign directed against gin drinking among London's poor. Consumption of cheap spirits by the poor had soared in the early eighteenth century, with dire social consequences. Gin inspires violence and careless inebriation. Addiction to spirits leads to negligence, poverty and death.